Post by jnowrin9 on Apr 30, 2024 6:56:29 GMT
A year of Email Marketing with MailUp: statistics, news and trends for 2022 A summary of MailUp's 2022, including new releases of the platform, insights, statistics and the achievement of twenty years of activity. 753x436 Email & SMS Marketing INDEX Email Marketing (and beyond) statistics for 2022 MailUp's 2022 statistics The 2022 news of the MailUp platform The biggest news: welcome Contactlab The events of 2022, including webinars and in-person appointments MailUp Partner Programs 2023: what awaits us As is now customary as the end of the year approaches, we rewind the tape to summarize the salient events and give an account of the statistics and trends of this 2022. This time, however, our traditional end-of-year summary takes on an even more important meaning: founded in 2002 in Cremona, MailUp this year celebrated twenty years of activity and presence on the market . A balance sheet, this year's, which therefore inevitably becomes a balance sheet of our twentieth anniversary and our evolution .
TRY THE PLATFORM Activate the free trial and find out what you can do with MailUp. From Georgia WhatsApp Number List the development of integrations to strategic support, from the creation of creative concepts to the optimization of results. IT BEGINS NOW Email Marketing (and beyond) statistics for 2022 We begin the 2022 report with a first overall look at the degree of adoption of the email and SMS channel by our customers. In 2022, all MailUp platforms sent overall (from January to 1 December 2022): 23.5 billion emails 125 million SMS messages 152.4 million emails sent on Black Friday If we cross these two macro data with the Black Friday 2022 statistics and with the complete analysis of the 2021 trends from our Statistical Observatory , a greater awareness of the potential of the email channel and sector best practices certainly emerges.
This year, in fact, our statistical investigations have revealed a common trend: a lower quantity of emails sent and a lesser focus on the number of sends to be made in favor of greater attention to the quality and relevance of the campaigns. Especially on the occasion of Black Friday, there has been an increase in opening rates and clicks since 2021 of +36.5% and +45% respectively in the month of October alone . Given that it certainly makes us understand that in 2022 companies have come to better master the theory and practices of sending segmentation and personalizing email campaigns, decreasing the frequency of sending to focus on an increase in openings and interactions . Another important data to underline, emerging from the Statistical Observatory (therefore relating to the email campaigns sent in 2021) is the achievement of 99% of the delivery rates of our customers' items. A result that speaks for itself and which rewards the work done in recent years to refine the security and reliability of the MailUp sending infrastructure.
TRY THE PLATFORM Activate the free trial and find out what you can do with MailUp. From Georgia WhatsApp Number List the development of integrations to strategic support, from the creation of creative concepts to the optimization of results. IT BEGINS NOW Email Marketing (and beyond) statistics for 2022 We begin the 2022 report with a first overall look at the degree of adoption of the email and SMS channel by our customers. In 2022, all MailUp platforms sent overall (from January to 1 December 2022): 23.5 billion emails 125 million SMS messages 152.4 million emails sent on Black Friday If we cross these two macro data with the Black Friday 2022 statistics and with the complete analysis of the 2021 trends from our Statistical Observatory , a greater awareness of the potential of the email channel and sector best practices certainly emerges.
This year, in fact, our statistical investigations have revealed a common trend: a lower quantity of emails sent and a lesser focus on the number of sends to be made in favor of greater attention to the quality and relevance of the campaigns. Especially on the occasion of Black Friday, there has been an increase in opening rates and clicks since 2021 of +36.5% and +45% respectively in the month of October alone . Given that it certainly makes us understand that in 2022 companies have come to better master the theory and practices of sending segmentation and personalizing email campaigns, decreasing the frequency of sending to focus on an increase in openings and interactions . Another important data to underline, emerging from the Statistical Observatory (therefore relating to the email campaigns sent in 2021) is the achievement of 99% of the delivery rates of our customers' items. A result that speaks for itself and which rewards the work done in recent years to refine the security and reliability of the MailUp sending infrastructure.